Revenue generated from the lodging tax increase would support marketing efforts for Breckenridge. In 2010, $773,000 was taken from the town’s excise fund and added to the marketing budget to total $1.8 million for the year. And in years prior, town has had to pull from other areas to add to the marketing fund. Projected tax revenues from 2011 could amount to $2.5 million should the lodging revenue remain flat for the year.
Those in favor of the increase note other ski areas have a similar lodging tax in place. Likewise, Breckenridge needs to grow its marketing efforts and presence in order to remain competitive among other destinations and resorts. Those concerned with the increase fear Breckenridge will jeopardize losing convention business as well as the cost conscious vacationers.
The lodging community has given approval to add the proposed tax item to November’s ballot with a compromise that includes the town creating a seven seat marketing committee inclusive of three lodging representatives.
Visit these links for Summit Daily News coverage on the Breckenridge Lodging Tax:
Lodging Tax Goes to Ballot & Lodging Tax Numbers Posted by Breckenridge Associates Real Estate on